Pakistan’s first Perfume Chok at Gulistan-e-Johar
Karachi ”

  He he… I know the joke sucks. But if you are driving on any of the busy jam packed roads of Karachi city you must have noticed a very vague writing on the walls. One must have asked itself what in God name they are talking about. I use to ask the same question, C’mon you see it every where in Karachi; bus stops, roads, roundabouts, walls, and shops you name it.

But  what on earth this unknown ‘Perfume Chok’ really is? I asked the same freaking question. Last spring I moved in G.Johar and decided to put an end to this mystery. Well, this place is no Paris where you will hit upon branded or rare freganance that will take you to a whole new world. In short there is nothing fancy (or viable would be the word) about this place as it appears to be. There is this one small shop (khoka), where you can find Itar (eastern name given to a perfume). Hold on I want to make something clear here, I have nothing against small business shops or ‘Itar’ business aright! I am hardly brand conscious, major reason can’t afford brands.

 Now some of you will ask why don’t we call Itar; perfume. Well the same reasons we don’t call an ice cream; Gelato (Italian ice cream, more softer than a usual ice-cream). Anyways, the most amazing thing about this place is the fame this palace holds. I mean Hyderabad, Peshawar, Queta; the walls and streets of all these cities will display the same marking i.e. PERFUME CHOK GULETAN-E-JOHAR. It’s turning into a non web global spam. I find this concept interesting and funny. I don’t know who is the mastermind behind this ploy maybe someone with a great sense of humor. That rules out people born with the zodiac sign LEO. Sorry, but their sense of humor sucks; its proved.