R O N I Nammar yasir’s personal blog

I wonder if a futurist in the past ever predicted the affiliation of an average consumer with its brands. We have seen how the followers of one religion disagreeing with the beliefs of another or fan of one sports team ridiculing the fans of another or the public reaction on the policies of their governments or representatives. But what’s new or different is the end user’s reaction on technology releases, their sacred association with certain brands and how they love to whine about their technological allergies in public. Shouldn’t be a matter preference?

With this question in mind I attended Microsoft’s blogger meet up last week at Microsoft Innovation Centre in Karachi. I always learn something new and fascinating whenever I got the opportunity to attend Microsoft organized events. My admiration is not limited to MS product releases but the community work that Microsoft is doing in Pakistan to promote computer literacy (Microsoft innovation for All), bridge the gap between Urdu and English literates (Urdu version of MS products) is commendable.

I got to the event early enough to land myself a seat in the front row. I was handed over a cool t-shirt (Covering live events have its fair share of perks!) which said: I blog, therefore I am! As soon as I tweeted about the shirt, series of tweets overflowed my (tweetdeck) inbox requesting for the t-shirt.

The entire seats in the FAST University City campus, auditorium got filled with technology loving bloggers. The first half of the event consisted of the presentation demo on Windows 7. MVP Zafar ul Islam highlighted different features of this most talked about Operating System, how it’s better, faster, reliable and convenient for all users (easy plug and play). Win 7 the product was developed keeping into consideration the needs of the end user and the feedback they received from their previous OS releases (Windows Vista). No wonder the tagline for Win7 goes like: I am a PC and Windows 7 was my idea!

Highlights:

· Most interesting part for the bloggers was the Live demo of Microsoft Live Mesh (Beta) using any mobile device (HTC Touch Diamond 2 Windows Phone in this case). The downloaded images were then animated using Windows Live Movie Maker and uploaded on facebook and Windows Live writer. That all within 5 minutes!

· But the demo that really moved me was “Microsoft Office Communication Server (OCS) 2007 R2”. Looking at the growing business need, OCS is going to be one house hold name.

· Naveed Bajwa, DPE Lead, Microsoft Pakistan shared many ongoing and upcoming initiatives from Microsoft for Pakistani academia and developer Community.

· Jibran Jamshed, Microsoft Pakistan technology consultant answered many pointing question as he was demoing IE8. It was funny to watch the love hate relation of the participants with this web browser.

Out of all the product releases and initiatives being taken by Microsoft the need for a platform where all these action are highlighted is definitely needed at local level. Until than all of this will remain unnoticeable and MS will remain underrated.

Photo Credits: S.M Khan, Zafar ul Islam

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